REDUCE CREDIT CARD FEES

Cash Advantage Program

cash-advantage
With a cash discount program from Shift4 you can dramatically lower the cost for accepting credit cards at your business!

How Does it Work?

You may have seen gas stations offering a ‘cash price’ vs. a ‘credit price’ over the last couple decades. This is the same concept many other businesses are now implementing to save money. A cash discount program adds a service fee to all credit card purchases, while discounting this fee for customers who pay with cash. The posted prices at your business essentially become the cash price, since any non-cash credit card purchase will have the service fee applied on top of this price. This allows you to offset the card processing fees you would otherwise incur, resulting in significant savings for you!

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MASSIVE SAVINGS

Dramatically lower the cost for accepting credit cards at your business!

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LEGALLY COMPLIANT

Shift4 provides the required signage that notifies your customers of this fee

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ZERO OBLIGATION

If you change your mind, Shift4 can switch you to traditional processing at any time

SURCHARGING VS. CASH DISCOUNT

SURCHARGING

  • Prohibited in 10 states which include California, Colorado, Connecticut, Florida, Kansas, Maine, Massachusetts, New York, Oklahoma and Texas
    • A legal consultant may be needed to ensure the merchant’s municipality allows surcharging
  • Surcharge cannot exceed 4% of the transaction
  • The merchant must notify all card brands if they plan on surcharging

CASH DISCOUNT

  • Not prohibited in any states and would not need a legal consultant
  • Must hang signage saying that the Cash Discount program is being implemented at the location
  • Save money on credit card processing
  • Less regulated than surcharging
PLEASE NOTE:
  • Surcharging only applies to Credit transactions in the United States. Merchants should not be surcharging Debit, EBT, or Prepaid Cards.
  • Shift4 offers several cash discount rates to choose from: 3.00%, 3.25%, 3.50%, and 4.00%.
  • Merchants on the Cash Advantage program will be placed on Daily Discount.
  • In a tipping environment the tip is calculated into the total after the non-cash adjustment is applied.
  • You will have the option to waive the non-cash adjustment to any customer on an individual basis and then the normal transaction percentage will apply to that sale.
  • Signage – Merchant will display at its location all signage and notices necessary to ensure its offering is compliant with all laws. Signage must be posted at the point of entry and at the point of sale. Merchant will be provided with stickers as part of its participation in the Program